Chauffeurs & private hire
Chauffeur work is booked in advance, often weeks ahead, and usually after the customer has compared three or four operators. Your website is where that comparison happens. It needs to answer fleet, coverage and price before anyone picks up the phone.
The brief
Most chauffeur sites I look at have the same three problems: the fleet is described in words instead of shown, the different types of work are lumped onto one page, and there is nothing to reassure a corporate booker that you are properly licensed.
Nobody books an executive car from a bullet list. Real photographs of your actual vehicles, inside and out, with passenger and luggage capacity stated plainly. If you run an S-Class and a V-Class they need separate entries, because they get booked for completely different jobs.
Airport transfers, weddings, corporate accounts and events are four different customers with four different worries. One combined services page serves none of them well and ranks for none of them either.
Your private hire operator licence, the issuing council and your insurance position should be findable in seconds. Corporate bookers and wedding customers both check, and the ones who cannot find it assume the worst.
A generic contact form makes you go back and forth four times before you can price anything. Pickup, destination, date, time, passengers and luggage in the first message means you can reply with a number the same day.
Heathrow, Gatwick, Southampton, Bournemouth — whichever you actually serve. People search by airport name far more often than they search for chauffeurs generally, and a page per airport is the most reliable way to be found.
A good proportion of airport bookings are made on a phone, sometimes at the airport. Heavy image galleries that take five seconds to appear lose those bookings to whoever loads first.
Structure
Chauffeur work splits cleanly into distinct types, and each one deserves its own page. This is the structure I would build, adjusted to whatever you actually offer.
3 pages
Enough to exist properly online and be easy to ring. Right if you take most work by phone or repeat customers and just need somewhere credible to point people.
5 pages · most chosen
Adds a services page written around the areas and airports you cover, plus a proper fleet page with real photographs and capacities. This is where most operators land.
7 pages
Splits the two highest-value jobs onto their own pages. Airport transfers because people search by airport name rather than the word chauffeur, and weddings because that customer wants nothing to do with corporate language.
11 pages · built for multi-location work
Built for operators covering several airports or a wide area. Each airport and each town gets its own page, which is the only reliable way to appear for “chauffeur to Heathrow” as well as “chauffeur [your town]”.
Ultimately the choice is yours. These are the pages I'd recommend for chauffeur operators based on where the enquiries actually come from, not a fixed menu — swap any of them for something that suits your business better. Extra pages are £50 each, at build time or later. Privacy policy, terms and the cookie notice are included on every package and don't count towards the page total.
The offer
I want chauffeur work in my portfolio, so every package is discounted and each one comes with something included on top. Fixed price agreed in writing before anything starts.
Tap a number to switch package
3 pages · home, about, contact
£129 £179
£50 offPlus one month of aftercare free — hosting, updates, security and content edits, at no cost for your first month.
You save £75 in total
Enquire about this package5 pages · adds services and fleet
£229 £249
£20 offPlus site-wide SEO included free, normally £75 — keyword research, page titles, headings and technical checks across every page.
You save £95 in total
Enquire about this package7 pages · adds airport transfers and weddings
£349 £429
£80 offPlus three months of aftercare free, then £75 a quarter or £250 a year. Site-wide SEO is already included on this package.
You save £155 in total
Enquire about this package11 pages · a page per airport or area
£479 £629
£150 offPlus three months of aftercare free. Four more service pages that would normally add £200 on top of Expert — here they add £50.
You save £225 in total
Enquire about this packageOffer applies to chauffeur and private hire operators and is available on new builds only. Free aftercare periods start from the day the site goes live, then continue at the standard £75 a quarter or £250 a year. Cancel with 14 days' notice at any point. Offer ends 31 December 2026. No VAT is charged and the price agreed in writing is the price you pay.
one-off, plus aftercare at £75 a quarter or £250 a year
Introductory offer for chauffeur operators: site-wide SEO included free, normally £75. I want chauffeur work in my portfolio, so the search work comes at no extra cost on this package.
FAQs
Five covers most operators: home, fleet, airport transfers, weddings and contact. If you run corporate accounts or cover several airports, seven gives each of those its own page, which is where the search benefit comes from.
They can request and you confirm, which is what most operators actually want. A full live booking system with availability and payment is possible but sits outside the standard packages and gets quoted separately.
Only for airports you genuinely serve and want work from. People search “chauffeur to Heathrow” rather than “chauffeur”, so a page per airport is usually the single most effective thing on a chauffeur site.
Phone photographs in decent daylight are fine and often better than stock images, which customers recognise instantly. I will tell you what to shoot and from which angles before you spend money on a photographer.
Not usually for chauffeur work, because journeys vary too much. What works better is publishing example fares for your most common routes, which answers the affordability question without committing you to a rate.
Often yes, depending on what you use and whether it offers a way in. Tell me the system and I will find out before quoting rather than promise and hope.
Yes, across the UK. Everything runs by phone, email and WhatsApp, and location makes no difference to the price or to who does the work, which is me either way.
Two to three weeks from the point I have your fleet photos and licensing details. That timescale is in the written quote, not a rough guess.
Next step
How many vehicles, which airports, what mix of wedding and corporate work. A short conversation and you will have a fixed price in writing.
Or email hayden.ross@hrwebsitedesign.com · All industries
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