Electricians
Electrical work covers everything from a socket replacement to a commercial rewire, and the customers searching for those two things behave nothing alike. A single page listing every service you offer will rank for none of them.
The brief
Registration and compliance do most of the persuading in this trade. The rest is making sure each type of work has somewhere to be found, because that is where the enquiries actually come from.
NICEIC, NAPIT or whichever scheme you are on, with the number, near the top and not buried in a footer. Customers are told to check, landlords have to check, and a site that does not display it invites the question of why not.
It is steady, repeatable, contractual income and the search volume is genuinely strong. Landlords search for it specifically, they search regularly, and most local electricians have nothing dedicated to it at all.
Most electricians list EV charging somewhere on their site. Far fewer give it a page that answers what buyers are actually weighing up: which units you fit, what the installation involves, what it typically costs, how long it takes and whether their consumer unit needs work first. Buyers research this for weeks, and depth is what separates being listed from being chosen.
A landlord and a facilities manager want different reassurances and different proof. Splitting them lets you speak properly to each rather than writing something bland enough to cover both.
Most electricians work across a handful of towns. A page for each is the difference between appearing for one town and appearing for six, and it is the most reliable ranking work available to a local trade.
If you take call-outs, the number needs to be tappable and above the fold on a phone. Someone with no power is not scrolling to find a contact form.
Structure
This structure covers most domestic and commercial electricians. The service pages are what earn the search traffic, so they get built properly rather than as a list.
3 pages
Enough to look professional and take calls. Right if you are mostly booked through word of mouth and want somewhere to send people who ask if you have a website.
5 pages · most chosen
Adds a services page written around the towns you cover, plus EICR and landlord certificates — steady contractual income that landlords and letting agents search for by name.
7 pages
Adds a proper EV charger page — units, process, typical cost and timescales, rather than the single line most sites give it — plus a page for each area you cover. Together those two do more for being found than everything else combined.
11 pages · four more services, each its own page
Electrical work splits into more distinct jobs than almost any trade, and each one is searched for by name. A rewire customer and a PAT testing customer have nothing in common, so a page apiece beats one services page listing everything you can do.
Ultimately the choice is yours. These are the pages I'd recommend for electricians based on where the enquiries actually come from, not a fixed menu — swap any of them for something that suits your business better. Extra pages are £50 each, at build time or later. Privacy policy, terms and the cookie notice are included on every package and don't count towards the page total.
The offer
I want electrical work in my portfolio, so every package is discounted for electricians and each one comes with something included on top. Fixed price agreed in writing before anything starts.
Tap a number to switch package
3 pages · home, about, contact
£129 £179
£50 offPlus one month of aftercare free — hosting, updates, security and content edits, at no cost for your first month.
You save £75 in total
Enquire about this package5 pages · adds services and EICR
£229 £249
£20 offPlus site-wide SEO included free, normally £75 — keyword research, page titles, headings and technical checks across every page.
You save £95 in total
Enquire about this package7 pages · adds EV chargers and areas
£349 £429
£80 offPlus three months of aftercare free, then £75 a quarter or £250 a year. Site-wide SEO is already included on this package.
You save £155 in total
Enquire about this package11 pages · four more service pages
£479 £629
£150 offPlus three months of aftercare free. Four more service pages that would normally add £200 on top of Expert — here they add £50.
You save £225 in total
Enquire about this packageOffer applies to electricians and is available on new builds only. Free aftercare periods start from the day the site goes live, then continue at the standard £75 a quarter or £250 a year. Cancel with 14 days' notice at any point. Offer ends 31 December 2026. No VAT is charged and the price agreed in writing is the price you pay.
one-off, plus aftercare at £75 a quarter or £250 a year
If seven pages is more than you need, the five page package at £249 covers home, services, EICR, areas and contact, and pages can be added later at £50 each as the business grows.
FAQs
If you want to be found for them, yes. Google matches pages to searches, not businesses to searches. A page covering eight services rarely ranks for any single one, whereas a page about EICRs in your town stands a real chance.
Most electricians already mention EV charging. The ones winning that work have a page that answers the questions buyers actually have — which chargers you fit, what the install involves, typical cost, and whether their consumer unit needs upgrading first. Homeowners research this for weeks before booking, and the site that answers properly is usually the one that gets the call.
Header or footer on every page, plus its own mention on the about page. Landlords and letting agents check it before they ring, and making them hunt costs you jobs you never hear about.
One for each town you genuinely work in and want more work from. They need real differences between them — the areas you cover within that town, local landmarks, actual jobs done there — because near-identical copies get ignored.
It can, though most electricians find an enquiry form works better because jobs need pricing first. If you want online payment for something fixed like an EICR, that is possible and gets quoted separately.
Your Google Business Profile is the place for those and it matters more than most electricians realise. Setting it up and linking it properly is included, and it is often the fastest win available.
Not as a tradesman, and I would not pretend otherwise. What I know is how customers search for it and what makes them ring one electrician instead of another. You bring the trade knowledge, I ask a lot of questions.
Two to three weeks for a five page site, three to four for seven pages, from the point I have your photos and registration details. The date goes in the quote.
Next step
Landlord certificates, EV chargers, commercial contracts or domestic call-outs. The answer changes what the site should be built around.
Or email hayden.ross@hrwebsitedesign.com · All industries
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