Play something immediately
Video or audio on the homepage, working on a phone, without the visitor hunting for it. A booker who has to click through to YouTube to hear you is a booker who has already opened someone else's site in another tab.
Musicians & performers
A booker landing on your site gives it about thirty seconds. In that time they want to hear you, see you are available, and know you have done this before. Most artist websites make all three of those hard to find.
The brief
Social media is where people find you. A website is where they decide. The two jobs are different, which is why a Facebook page and a Linktree are not really substitutes for one.
Video or audio on the homepage, working on a phone, without the visitor hunting for it. A booker who has to click through to YouTube to hear you is a booker who has already opened someone else's site in another tab.
Nothing kills confidence faster than a dates page whose last entry is eighteen months ago. It should be genuinely easy for you to update from your phone, or it will not get updated.
Wedding and function bookers want to know whether you play the songs their guests want. A full, searchable set list answers that in one page and saves you the email exchange.
Venues and promoters ask for the same things every time: photos at print resolution, a short biography, a stage plan and technical requirements. One page with everything downloadable makes you the easy artist to book.
Date, venue, type of event, rough set length. Ask for that up front and you can answer with a price instead of four emails establishing what the job even is.
A shop is not right for everyone, but if you already carry CDs, vinyl or shirts to gigs then having them available between shows is straightforward to add and pays for itself.
Structure
Artist sites work best when each thing a booker needs has its own page rather than everything living on one long scroll.
5 pages
Home, about, contact, your music and a gig diary. Enough to be credible and bookable, and it is somewhere you own rather than a platform that can change its rules overnight.
7 pages · most chosen
Adds the two pages bookers ask for by name. A full song list answers the question every function booker has, and a downloadable press kit makes you the easy artist for a venue to say yes to.
9 pages
Adds a proper photo gallery and a booking enquiry page built around event details, so you get the date, venue and set length in the first message instead of the fourth.
10 pages · adds a merch store
Worth it if you already carry CDs, vinyl or shirts to gigs. Selling between shows is where it pays for itself, and aftercare is £50 a month because a store needs watching more closely than a brochure site.
Ultimately the choice is yours. These are the pages I'd recommend for musicians based on where the enquiries actually come from, not a fixed menu — swap any of them for something that suits your business better. Extra pages are £50 each, at build time or later. Privacy policy, terms and the cookie notice are included on every package and don't count towards the page total.
The offer
Four options, all fixed price and all half-price to set up until the end of the year. The 5, 7 and 9 page builds use the standard aftercare rate; only the shop package runs monthly, because a store needs watching more closely.
Tap a number to switch package
home, about, contact, music, gig diary
£125 £249
Half-price setupAftercare £75 a quarter or £250 a year — gig dates, new tracks and new photos updated as they happen.
You save £124 on setup
Enquire about this packageadds song list and press kit
£215 £429
Half-price setupAftercare £75 a quarter or £250 a year. The two pages bookers ask for by name, so you stop answering the same emails.
You save £214 on setup
Enquire about this packageadds booking enquiry and gallery
£265 £529
Half-price setupAftercare £75 a quarter or £250 a year. Room for a proper photo gallery and a booking page built around event details.
You save £264 on setup
Enquire about this packageadds a full merch store
£305 £609
Half-price setupAftercare £50 a month. Merch store with card, Apple Pay and Google Pay, print-and-post fulfilment and six products set up for you.
You save £304 on setup
Enquire about this packageHalf-price setup is conditional on a three-month minimum aftercare commitment. Aftercare on the 5, 7 and 9 page builds is the standard rate of £75 a quarter or £250 a year; the shop package is £50 a month because a store needs looking after more often. Cancel with 14 days' notice after the first three months. Offer ends 31 December 2026. No VAT is charged and the price agreed in writing is the price you pay.
one-off, plus £30 a month aftercare
Build and shop tier is £329 with £50 a month aftercare, adding a full merch store with card and mobile payments and six products set up for you. Introductory half-price setup runs to 31 October 2026 on the standard package and 30 September 2026 on the shop tier, both conditional on a three-month minimum aftercare commitment.
FAQs
They do different jobs. Social media is where people find you; a website is where a booker decides whether to trust you with a paid date. It is also the only one of the three you actually own — a platform can change its rules or close your account overnight.
Yes, and it is built so you can do it from your phone between soundcheck and doors. If updating is awkward it will not happen, and an out-of-date diary is worse than no diary.
Yes, and it is tested on one before the site goes live. Autoplay with sound is deliberately avoided because browsers block it and visitors dislike it, so the play control is put somewhere obvious instead.
Whatever venues in your genre ask for. Usually print-resolution photographs, a short and long biography, stage plan, technical rider and a logo pack, all downloadable in one go rather than emailed on request.
Only if you already sell merchandise at gigs. If you do, the shop tier pays for itself reasonably quickly. If you do not, start with the standard package — a shop can be added later without rebuilding the site.
The 5, 7 and 9 page builds all use the standard rate of £75 a quarter or £250 a year. The shop package is £50 a month because a store needs watching more closely — orders, payments, stock and the plugins behind them all need keeping current in a way a brochure site does not.
Yes. Bands usually need a little more — individual member profiles and a slightly different press kit — but it sits within the same packages.
Photos, links to any existing recordings or videos, your song list and your upcoming dates. If you do not have a decent photo yet, say so early because it is the one thing that genuinely holds a build up.
Next step
A couple of tracks or videos and a note about the kind of work you want more of. I will tell you what would actually help and what it would cost.
Or email hayden.ross@hrwebsitedesign.com · All industries
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